Kit Cat Re-Design
Kit-Cat Clock’s have been around for over 80 years becoming an incredible part of American history. They are known for their iconic wagging tails and moving eyes that entice smiles all around. The company is dedicated to keeping this part of Americana alive by keeping the same look that has survived since the 1950s.
The Current Audience for this product is a loyal and knowledgeable group. Typically, an age group between 20s and 60s. People that are familiar with the iconic look and culture of Kit-Cat. It is considered a niche or kitschy product. You hardly see them in retail spaces other than online, so it is not common for an average person to come across purchasing one unless they have sought it out. The goal of the rebrand is to target anyone who appreciates the vintage American look.
Kit-Cat’s mission is to provide high quality products that honor the companies past and the iconic culture of the Kit-Cat Clocks. Branding must reflect the cultural impact of the clocks through the packaging and marketing in order to bring them to the same level of presence. The products must remain appealing to the loyal existing audience while also catering to a newer audience in order to continue the cultural significance of this timeless piece.
