Heine Brothers Gift & Grow Set

Heine Brothers is a regional coffee shop brand based in Louisville, Kentucky, with 18 locations throughout the region. Heine Brothers is committed to sustainability and social responsibility, and as an organic and fairly traded coffee company, they work closely with farmers to ensure that our coffee is grown and harvested in a way that is good for both the environment and the people who produce it. The concept is to create an in-store campaign for the Gift & Grow set. The gift & grow set is a gift set that includes two paper coffee cups, seed paper coffee sleeves, recycled plastic sealable lids and Heine Brothers instant coffee. After enjoying a cup of coffee the entire cup can serve a second life as a vessel to grow wildflowers using the seed paper coffee sleeve. This promotes sustainability while still being entertaining.