Downtown Louisville Tourism

The City of Louisville has many attraction areas that are well defined as a destination while others lack a coherent identity. This design system will inform new signage for the medical district that directs pedestrians, cyclists and vehicles. Promoting efficient travel among users, no matter the destination. Empowering users to explore and find relaxing spaces in the corridor. The concepts created for this project include pole banners for way finding, new form bus stops, and street murals.